Kylie Minogue, known for her successful music career, has ventured into the wine industry with an alcohol-free rosé, proving to be a surprise hit for Dry January. Tesco reports a 75 per cent increase in sales of her no-alcohol sparkling rosé compared to the previous year, making it the most popular premium alcohol-free wine in the UK.

Despite not being a heavy drinker herself, Minogue’s wine brand, launched in 2020, has sold over seven million bottles worldwide and generates nearly £9 million in annual turnover. Market research firm Nielsen values her brand at over £20 million.