Okay, so it’s probably not the big deal that fans are waiting on, but Manchester United has today signed up a new sports hydration partner. Good news for the commercial team and shows the world-wide appeal of the club even while the team on the pitch is not doing as well as fans would like.

Wow Hydrate has announced a multi-year global partnership with the club, working across both its men’s and women’s teams.

“This is a major step for our brand,” said Queenie Porter, Managing Director, Wow Hydrate.

“We wanted a mutually beneficial partnership that would allow us to develop impactful community and grassroots programmes, and this agreement delivers on that. We are excited to see the club’s supporters discover and interact with Wow Hydrate in the weeks and months ahead.”

From today, the brand will be available within the club’s stadium and its training facilities. There are future plans to create a co-branded range of hydration drinks.

The company has also created new content featuring first team players Lisandro Martinez, Mary Earps, Harry Maguire and Alejandro Garnacho.